Fruit of the Loom

Fruit of the Loom is a well known brand, with more than 160 years of experience in manufacturing quality textile.
Fruit of the Loom is strongly committed in the respect of environment, because “Ethics and environment are in everything we do” (from Fruit of the Loom website).

Fruit of the Loom decided to set up in Shkirat, Morocco, the new production and logistic site for the African and European area. The requirement was not only to treat water coming from the production site, but to recovery an high ratio of this water in order to reuse it again in the process and to reduce the environmental footprint.

Simem realized a biological waste water treatment plant, using the most economic technology to treat water. After this process, has been realized a recovery plant by Reverse Osmosis in order to allow the recovery of the most part of the water daily used in the process.